Swag Age: In Concert ★★★ Gillian Lynne Theatre | September 8, 2025


Swag Age: In Concert is what you’d get if K-Pop collided with Les Misérables. Set in the fictionalised version of the kingdom of Joseon, the story explores themes of oppression and freedom, wrapped in a plot so convoluted it nearly defies explanation. At its core, the king is under the influence of a corrupt prime minister, Hongguk, who, for the past fifteen years, has banned the Festival of Sijon – a high-stakes singing competition. A rebel group known as the Golbin Gang, which notably includes the prime minister’s own daughter, Jin, is determined to revive the contest. Their goal? To perform a piece aimed at persuading the king to liberate the underclass from their aristocratic oppressors. Enter a wandering singer, Dan, believed to be a bastard but in fact the son of a martyred revolutionary wrongfully blamed for the previous king’s death. He stumbles into town and is soon swept up into the rebellion. Joining the Golbin Gang he becomes a central figure in the unfolding drama. The plot is dense and, unfortunately, the translation doesn’t do it many favours. The surtitles veer between clunky, outdated slang and to overwrought vague political polemics, often leaving crucial words like "gukbonggwan" untranslated and forcing the audience to infer their meaning. Worse still, the surtitles occasionally lag behind or speed ahead of the action, making it difficult to follow along. Despite these flaws, the musical performances are consistently strong. Yang Hee Jun as Dan, Lim Hyun Su as Hongguk, and Kim Soo Ha as Jin deliver powerful vocals, and the duet that opens the second act is genuinely moving – even if its emotional impact is dulled by the poor translation. Upbeat numbers like “Oh-Eh-Oh” are undeniably catchy, eliciting enthusiastic participation from the audience. The dancing sequences featuring b-boying, popping, and waacking are energetic and entertaining, adding a lively edge to the show. The shorter second act – centred on the revived song contest and the resolution of the tangled plot – has more coherence, humour, and musical highlights, while the first act feels muddled and overstuffed. In the end, Swag Age: In Concert has its charms, but much like kimchi, it’s probably an acquired taste.

Rated: ★★★

Reviewed by J.C.
Photo by PL Entertainment

When, Where, Getting there:
Map & Location: 166 Drury Ln, London WC2B 5PW, UK

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