At the beginning of the 20th century, the three grandsons of the jeweller, Louis-François Cartier, set out to create a global brand. They established branches of the family business in New York, London and Paris, and while this exhibition celebrates their company's craftsmanship and imagination, it also presents what has been a masterpiece of marketing. From the beginning, the Cartiers courted the royal and the rich in order to establish their brand, and they cleverly moved with the times to embrace the patronage of film stars and pop idols when these nouveaux riches became the emerging market. Of the over 350 objects on display, we have pieces created for several royal families and the likes of the Duchess of Windsor and Princess Margaret. There are pieces worn by Elizabeth Taylor, Grace Kelly and more contemporary celebrities such Rihanna and Kim Kardashian. From garish tiaras and gaudy broaches to the more elegant tank watch and popular 1969 Love bracelet, Cartier's creatio...